Lego Profits Soar Thanks To Lego Board Games
March 8, 2010 by admin
Filed under Education Toys
Lego, the huge European maker of construction toys, has reported great profit growth for 2009 despite the worldwide recession that has seen hard times befall many companies including other toy companies. A few years ago Lego looked set to become a thing of the past with electronic games competing fiercely for market share, so it seems the recession has been their blessing in disguise. With parents looking for better value for money in these tough times, Lego toys that can be played with again and again in different ways whilst inspiring creativity in children have once again become a top choice.
Major restructuring within the company contributing to new Lego lines such as Lego board games and their partnering with already popular brands to create ranges such as Ben 10 Lego, will have helped with this success. Their traditional colourful construction bricks are also timeless and are as popular with kids today as they were 30 years ago.
The Lego board games line now includes at least 7 new games such as Lava Dragon, Pirate Code and Minotaurus. They combine the construction fun of Lego with a board game theme. They tend to have an element of customization in either the rules or the board and all have been well received by consumers. They typically cost between $15 and $35.
The Ben 10 Lego range is new to the market for 2010. With Ben 10 already being a top boys brand in terms of toys and other merchandise, the addition of Lego toys is sure to be a winner. The popular alien characters from the Ben 10 cartoon sequel, ‘Alien Force’, have been turned into these building block sets. They are more suited to younger fans as the sets are quite small containing only 14-24 bricks. All the sets can be combined together though to make a super alien. But at around $15 a set, this could become an expensive project.
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